The lala Berlin cooperation was launched to bring a bit more rock'n'roll and fashion feeling for the targeted mother. It should also support the idea of transforming Cybex into a more urban lifestyle, fashion and design orientated brand. For the second issue, there was a denim with star pattern theme, which influenced us to transform songs and slogans so that they always contain the word denim, plus a space oddity shooting concept. The designed set was also later used as fair stand for the Bread & Butter fair in Berlin. A short video was also produced as viral teaser.
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