Cybex

We relaunched and repositioned the whole brand including not only the complete visual communication, but also redefining target groups and marketing and PR related topics. We were responsible for the worldwide creative direction for about 2 years.

Concept and Art Direction for global relaunch campaign.

Creating special marketing images for more design and art related media.

We also collaborated with fashion designers (e.g. Lala Berlin) for limited product editions to attract new target groups.

The goal was to create a more progressiv visual communication for this sophisticated target group. We created campaigns, catalogues, set designs and social media visuals.

Providing moving image for social media and online media.