The Hatari Lodge and the Shu'mata Camp are based in Tanzania near beautiful Kilimanjaro. They follow a holistic philosophy in which they include the community, environment and wildlife. Through developing a magazine and replacing their normal catalogue, we wanted to help them communicate important topics and what they stand for. Responsible tourism.
Photoshooting on location in Tanzania
A more authentic way of communication should attract a new and younger target group. Less luxury safari, more real experience for the heart and soul.
Development of an in-house magazine
made with Lay Theme