Klute
Klute

Apropos Store

We transformed the former biannual catalogue into an inhouse magazine with editorial content including celebrity models as a PR and marketing tool. We also redefined the use of their corporate design and fonts in a more modern and international way as well as a more contemporary picture language to achieve a worthy base for their luxury fashion, beauty and interior products. For this first issue we had it-girl Olivia Palermo and her topmodel boyfriend Johannes Huebl in the studio. For the second catalogue/inhouse magazine we continued with the introduced concept of photographing celebrities, it-girls or famous models to create a certain buzz for PR and marketing. This time we had the german supermodel Toni Garrn and her brother plus the controversial (sometimes man, sometimes woman) model Andrej Pejic in front of the camera.

Apropos Store

We transformed the former biannual catalogue into an inhouse magazine with editorial content including celebrity models as a PR and marketing tool. We also redefined the use of their corporate design and fonts in a more modern and international way as well as a more contemporary picture language to achieve a worthy base for their luxury fashion, beauty and interior products. For this first issue we had it-girl Olivia Palermo and her topmodel boyfriend Johannes Huebl in the studio. For the second catalogue/inhouse magazine we continued with the introduced concept of photographing celebrities, it-girls or famous models to create a certain buzz for PR and marketing. This time we had the german supermodel Toni Garrn and her brother plus the controversial (sometimes man, sometimes woman) model Andrej Pejic in front of the camera.